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Step-by-Step: How to Start a Cleaning Business in London

In this blog post, we’ll walk you through a step-by-step guide on how to get your cleaning business off the ground in London. 

We’ll provide you with all the information you need to ensure your cleaning business is successful, from getting the right licenses and registering your business to finding customers and marketing your services. 

So if you’re ready to start a cleaning business in London, don’t wait any longer – let’s get started!

Starting a cleaning business in London is an excellent opportunity. 

According to, London’s mid-2020 population was 9.002 million.

With London’s population growing, there is a high demand for cleaning services. 

And you can start a cleaning business that can be low-cost and low-risk. 

What Does A Cleaning Business Do? 

You might already know what you are getting into, but here’s an overview.

A cleaning business provides services to clean and maintain the cleanliness of buildings and facilities. 

This can include dusting, sweeping, mopping, vacuuming, and washing surfaces. 

Some cleaning businesses in London may also provide specialized services, such as carpet cleaning, window washing, and upholstery cleaning.

Your responsibilities as a cleaner may vary depending on the specific needs of the clients, but common tasks may include:

  • Dusting and wiping down surfaces, including desks, tables, and countertops
  • Vacuuming and cleaning carpets, rugs, and upholstery
  • Mopping and washing floors
  • Cleaning and sanitizing restrooms and other common areas
  • Emptying trash cans and recycling bins
  • Cleaning and maintaining equipment, such as vacuums and mops
  • Stocking supplies, such as paper towels, soap, and trash bags
  • Following established health and safety guidelines

Some cleaning businesses may also offer additional services such as organizing, decluttering and sanitizing to help clients maintain a clean and orderly environment.

Now that you know what it is, you might wonder, why London?

Benefits of Starting a Cleaning Business in London

London is a vibrant and diverse city with a huge demand for cleaning services. 

Starting a cleaning business here can be an exciting and rewarding venture. Here are some benefits of starting a cleaning business in London:

  • Low startup costs: Cleaning businesses typically have low startup costs, as they do not require a lot of expensive equipment or inventory. This makes it a good option for those looking to start a business with a small budget.
  • Flexibility: Owning a cleaning business can be flexible regarding when and where you work in London. You choose the schedule and take on as many or as few clients as you wish.
  • High demand: There is always a demand for cleaning services in the UK, as people and businesses need to keep their spaces clean and well-maintained. This means a cleaning business in London will likely have a steady stream of clients.
  • Growth potential: As your business grows, there’s an opportunity to take on more clients and hire additional staff to help with the workload. This can lead to increased profits and the potential for the business to expand.
  • Opportunity to make a difference: Besides the money, you can positively impact the environment by using eco-friendly cleaning products and techniques. This can be rewarding and may also be appealing to potential clients who are environmentally conscious.

Overview of the Steps to Starting a Cleaning Business in London

Starting a cleaning business in London involves a few important steps. This guide will walk you through the research, planning, setup, and marketing steps you will need to take to get your business up and running. 

Step 1: Research

Before starting a cleaning business in London, you must conduct some research.

This research will cover three bases.

a. Understand the Market 

The first step to starting a cleaning business in London is to research and understand the market in which you will be operating. 

Here, you are trying to understand the demand for cleaning services in the area, the competition that already exists, and the types of services that are most in demand.

Doing this will help you to determine the best way to position your business and the services you offer. It will also help you to identify potential target customers and the best strategies for reaching and marketing to them.

Conducting market research can involve a variety of activities, such as:

  • Gathering data on the local economy and demographics
  • Analyzing the competition to understand their services and pricing
  • Asking potential customers about their cleaning needs and preferences
  • Assessing the potential demand for different types of cleaning services
  • Determining the most effective marketing channels and strategies for reaching your target customers.

This step is crucial because it allows you to make informed decisions about how to structure and operate your cleaning business to be successful.

b. Identify the Type of Cleaning Service You Will Offer

Once you understand the market for cleaning services in London, you can use this information to decide the type of cleaning service you will offer. 

Turns out, there are many different types of cleaning services that businesses and individuals may need, and you can choose to specialize in one or more of these areas.

Some examples of the in-demand cleaning services you should consider offering include:

  • Residential cleaning: This type of cleaning service involves cleaning homes and apartments. This can include dusting, vacuuming, mopping, and washing surfaces.
  • Commercial cleaning: This cleaning service involves cleaning offices, retail spaces, and other commercial buildings. This can include emptying trash cans, cleaning restrooms, and maintaining common areas.
  • Specialty cleaning: This type of cleaning involves specialized cleaning services, such as carpet cleaning, window washing, and upholstery cleaning.
  • Janitorial services: This cleaning service involves providing ongoing maintenance and cleaning services to businesses and other organizations. This can include emptying trash cans, cleaning restrooms, and maintaining common areas.

By choosing to specialize in a specific type of cleaning service, you can differentiate your business from the competition and attract a specific type of client. 

You can also consider offering additional services such as organizing and decluttering to help clients maintain a clean and orderly environment.

c. Research Your Competitors

Once you have decided on the types of cleaning services you offer, it is time to know what/who you are up against, aka the competition. 

Doing this will help you to understand the other cleaning businesses operating in your area and how you can differentiate your business from them.

The keyword here is ‘differentiate.’

If you are not different, it will be hard to attract clients. You need to give a reason (s) for clients to choose you over your competition.

The easier way to find your reason (s) is to know your competition well.

To do that, take the following steps:

  • Identify your competitors: Look for other cleaning businesses in your area that offer similar services to the ones you plan to offer. You can search online directories, ask for recommendations from industry contacts, or ask potential customers for referrals.
  • Analyze their services and pricing: Look at the services and pricing offered by your competitors to get a sense of what is standard in the market. This will help you to determine how to price your services and what additional services you can offer to differentiate your business.
  • Assess their marketing efforts: Look at your competitors’ marketing efforts to see how they promote their business and attract customers. This can include looking at their website, social media presence, and any advertising they are doing.
  • Research their reputation: Look for reviews or testimonials from customers to get a sense of the reputation of your competitors. This will give you an idea of what customers like and dislike about their services and what you can do differently to stand out.

Examine what they are doing differently. You need to know how they are positioning themselves so you can craft yours accordingly.

This step unlocks a better understanding of the market and identifies opportunities to differentiate your business and attract customers.

Step 2: Business Planning

By now, you should have a list of services, how to differentiate yourself, and an understanding of the market (both target customers and the competition).

The next step to start a cleaning business in London is to start planning!

a. Create a Business Plan 

Yes, a vital document in every business!

A business plan is a written document that outlines the goals and objectives of a business.

Inside, you will also find the strategies and actions that will be taken to achieve them. 

It serves as a roadmap for the business and can be used to attract investors, secure funding, and guide decision-making.

To create a business plan for your cleaning business in London, you will need to consider the following elements:

  • Executive summary: This is a brief overview of your business, including your mission, services offered, target market, and goals.
  • Company description: This section should provide more detail about your business, including its legal structure, location, and history.
  • Market analysis: This section should provide an overview of the cleaning industry and the market for cleaning services in your area. This should include information on the size and growth of the market, as well as any trends or challenges you may face. You should have a clear picture from step 1.
  • Service offerings: This section should describe the types of cleaning services you will offer and any additional services you may provide.
  • Target market: This section should describe the specific type of customer you will be targeting, including their demographics and needs. This should be easy since you did it in step 1.
  • Marketing and sales strategy: This section should describe your methods to reach and attract customers, including your marketing and advertising efforts.
  • Financial projections: This section should include detailed financial projections, including projected revenue and expenses, as well as any financing needs.
  • Management team: This section should describe the key members of your management team and their qualifications and experience.
  • Operations plan: This section should describe how your business will be run daily, including details on your management structure, operations, and processes.

Remember, this is your roadmap, so make it as detailed as possible. Also, this document can help you in the next step?.

b. Decide How You Will Finance Your Business 

How will your fund your business? 

You may use your savings, seek financing from a bank or other lender, or take on investors. 

But as you do that, consider the costs of starting and running your business to determine the financing you need. 

That’s where the business plan comes in.

It helps point out the costs and potential revenue. 

You can also use it to get funding from your bank.

c. Choose a Business Structure 

Will you be a sole trader, limited company, or partnership? 

Each structure has different legal, financial, and tax implications, so choose wisely. 

Step 3: Setup

a. Register Your Business 

Once you have chosen your business structure, you must register your business with Companies House. 

Follow these steps:

  • Choose a business name: You will need to choose a unique business name not already used by another company.
  • Register with HMRC: You register your business with HM Revenue & Customs (HMRC) for tax purposes. This can be done online or by contacting HMRC directly.
  • Register with Companies House: If you are registering a limited company, register with Companies House. This can be done online or by completing a paper form.
  • Register for VAT: If your business has an annual turnover of £85,000, you must register for VAT.
  • Register for other taxes: Depending on your business, you may need to register for other taxes, such as corporation tax or National Insurance.


The specific requirements for registering a business in London may vary depending on the type of business you are operating and the location of your business. 

Seek advice from a professional, such as an accountant or lawyer, to ensure that you comply with all necessary regulations.

b. Get Required Licenses and Permits 

To start a cleaning business in London, you may need to obtain the following licenses and permits:

  • Business registration: As with any business, you will need to register your cleaning business with the appropriate authorities. This will typically involve registering with HM Revenue & Customs (HMRC) for tax purposes and registering with Companies House if you are operating as a limited company.
  • Public liability insurance: As a cleaning business, you will be working in other people’s homes and businesses and have insurance to protect yourself and your clients in case of any accidents or injuries. You should consider purchasing public liability insurance to cover any potential claims.
  • Waste carriers’ license: If you are transporting and disposing of waste as part of your cleaning business, you will need a waste carriers’ license. This can be obtained from the Environment Agency.
  • Data protection registration: If you are handling personal data as part of your cleaning business, you must register with the Information Commissioner’s Office (ICO) and comply with data protection regulations.

Step 4: Develop Your Cleaning Business

It is now time to fill in the blanks and build the business.

a. Create a Brand and Logo 

A logo will help you stand out from the competition. 

Your brand and logo should reflect your company’s values and mission. 

Also, consider a website and social media accounts to promote your business. 

Creating a website is an exciting opportunity that can open many doors for your cleaning business. 

You could have an online booking system where customers can conveniently book their appointments. 

You could also include helpful information, such as pricing lists or descriptions of the areas that you clean, to give customers more insight into what your services offer.

Go get affordable hosting in London.

b. Develop a Pricing Structure 

How will you charge for the services?

That’s where a pricing structure can help. There are a few key factors to consider when developing this for your cleaning business in London:

  • Costs: The first thing to consider is running your business. This includes expenses such as labor, supplies, transportation, and insurance. You will need to determine how much it will cost to provide your cleaning services and set your prices accordingly.
  • Competition: Research the prices of other cleaning businesses in your area to understand what is reasonable and competitive. You don’t want to price yourself out of the market, but you also don’t want to undervalue your services.
  • Value: Consider the value that your cleaning business brings to your clients. Are you offering specialized services that are in high demand? Do you have a strong track record of customer satisfaction? These factors can justify higher prices.
  • Packages: Consider offering a range of pricing options to appeal to different types of customers. For example, you could offer a basic cleaning package at a lower price and an advanced package with additional services at a higher price.
  • Negotiation: Be open to negotiation with your clients. See if there is room for compromise if a potential customer expresses interest in your services but is hesitant due to the price. You might be able to offer a discount or add additional services to the package to make the deal more appealing.

Once created, regularly review and adjust your pricing structure to remain competitive and reflect the value of your services.

c. Advertise Your Services

To this point, the business should be ready to onboard its first clients. Advertising is a great way to reach new customers and build your business in London.

There are several ways you can advertise your cleaning services in London:

  • Create a website: As mentioned earlier, having a website is an effective way to showcase your services and provide information about your business. You can include details such as your services, pricing, customer reviews, and contact information.
  • Use social media: Platforms like Facebook and Instagram are popular ways to reach potential customers. You can create a business page on these platforms and share updates, photos, and special offers to attract attention.
  • Use local directories: Many online directories list local businesses, including cleaning services. Register your business on these directories to make it more visible to potential customers.
  • Advertise in local newspapers and magazines: Many people still rely on local newspapers and magazines for information about businesses in their area. Consider placing an ad in a publication targeted to your local community.
  • Use word of mouth: Don’t underestimate the power of word-of-mouth advertising. Encourage current customers to spread the word about your services to their friends and family. You can also ask for customer reviews and testimonials to use in your marketing efforts.
  • Offer promotions or discounts: Offering promotions or discounts can be an effective way to attract new customers. Consider offering a discount to first-time customers or running a promotion for a limited time to drive business.

Experiment with different advertising methods to see what works best for your business. 

It may also be helpful to seek advice from a marketing professional to develop a strategic marketing plan.

Related: 9 Free Ways To Advertise Your Small Business Online In The UK

Final Thoughts

In conclusion, starting a cleaning business in London is a great opportunity that can be low-cost and low-risk. 

There is a high demand for cleaning services in London, and you can start a successful cleaning business with the right methods. 

This step-by-step guide has provided you with all the information you need to get your business off the ground, from getting the required licenses to finding customers and marketing your services. 

So if you are ready to start your cleaning business in London, don’t wait any longer – let’s get started!