Let’s face it: the world has become more connected than ever before. As a result, companies have more opportunities to grow their reach than ever before.
When your company is looking to expand its SEO marketing efforts, link building can seem like the last thing on your mind. But it’s a necessary element of any successful marketing campaign.
Data shows that when companies focus on link building, their conversion rates increase by 200 per cent.
Image Source: Flickr
Consequently, efforts to improve link building can be a great way to boost your SEO efforts as well.
Here are five strategies you can use to boost your link building efforts in your SEO campaigns:
1). Establish a Strategic Editorial Calendar
The first thing you need to do is establish a strategic editorial calendar for your link building efforts.
You are going to want to set up a timeline for when you are going to be posting about your brand.
To help with this, consider using an editorial calendar to plan out when you are going to write about specific topics relevant to your business.
Additionally, you can also use the editorial calendar to help you plan out your link building efforts.
By adding dates to when you are going to be posting the articles, you can also plan out when you are going to be reaching out to sites with relevant content.
2). Content Marketing
Next, you want to leverage content marketing as one of your link building strategies.
In fact, one of the easiest ways to boost your link building efforts is to leverage your blog and your written content. As you are working on new blog posts and posting new content, ensure that you are producing link-worthy content.
The truth is, no one wants to link to whack content. Bloggers would better link to articles that add value to their existing content.
So, how do you produce quality content?
The first thing you want to do is start with keyword research.
Content marketing is all about creating content that people are searching for and would like to read.
So, when you are doing your keyword research, you need to find out what people are searching for and what they want.
Google keyword planner is a great way to start your research efforts.
You can use this tool to look at the number of monthly searches specific keywords have and which ones have the highest potential of bringing traffic to your site.
You can also see how competitive those keywords are and how much it costs when someone clicks on that link in Google search results.
In addition, you should also look at what other competitors in your industry are doing for their content marketing efforts by looking at their top performing blog posts.
The resulting article is well-optimized and answers the reader’s questions. These are the kinds of articles that attract links.
3). Reach Out to Influencers and Bloggers
The next link building strategy is to reach out to influencers and bloggers in your niche. When it comes to boosting your link building efforts, outreach is key.
You are going to want to make sure you are continually reaching out to other sites in your niche. This is a great way to increase the number of external links you have.
Furthermore, by reaching out to influencers and bloggers, you are also helping boost your brand by promoting your products and services.
4). Publish News-worthy Content
Another one of the best link building strategies is continually publishing news-worthy content. These are the kind of content that attracts links from news sites.
See, most of these news websites are authorities in their niches. This means that a link from them to your site can go a long way in helping your blog rank on Google.
Here are some of the news-worth content ideas to consider:
- Host an event.
- Donate to a cause.
- Launch a nonprofit.
- Create a new product or solution.
- Announce a new partnership.
- Offer a scholarship
5). Guest Post on Relevant Sites
Guest posting is also one of the most popular link building strategies. It’s important to note that guest blogging isn’t dead, and it is still a viable method for building links to your site.
However, there has been a lot of scrutiny around guest blogging in the last year and a half, and many sites have shut down their guest posting programmes in response to the changes in Google’s algorithms.
With that said, there are still reputable sites that allow guest posting, and it’s a great way to build high-quality links to your site. Best of all, it’s very easy to do.
The first step is to find a site that allows guest posts and is relevant to your industry or business.
Narrow it down even further by researching the site and its readers.
- What are their interests?
- What do they spend their time reading about?
- What topics do they click on the most?
- What type of content gets the most social shares?
Once you’ve done this, you are ready to start writing your post.
And within the post, you can link to some of your posts.
Knowing some of the best link building strategies is a crucial marketing skill.
If you want to boost your link building efforts, you should focus on getting links from authoritative and quality websites in your niche.
At the same time, ensure that you have link-worthy content.