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How To Choose WordPress Theme: 7 Rules To Follow

Choosing the right WordPress theme for your website can be a tricky process. 

There are so many options out there, and it can be intimidating to sort through them all. 

Finding the perfect design that matches your vision, while also having all the necessary features, can seem like an impossible task. 

But don’t worry: with these seven rules, you’ll have no problem selecting the perfect WordPress theme for your site!

Why choosing the right theme is important

Choosing the right WordPress theme is critical because it affects your website’s functionality, appearance, and overall user experience. 

A theme that is not well-suited for your website can make it more challenging to navigate, leading to decreased traffic and, ultimately reduced business revenue. 

A good WordPress theme should be easy to use and customizable and optimized for SEO.

Another reason choosing the right WordPress theme is essential is compatibility issues with other plugins you may want to use. 

Some themes are incompatible with certain plugins, causing instability or site crashes. 

As a result, it’s crucial to choose a WordPress theme that works smoothly with other plugins you intend to use.

At the same time, your WordPress theme will determine your website’s loading speed. 

The faster your site loads; the better your user experience when browsing through it. 

Choosing a fast-loading WordPress theme ensures visitors can access content quickly without experiencing delays or frustration while navigating from page to page on your website. 

That said, let’s look at some rules to follow when looking for a theme for your site.

Rule 1: Define Your Needs

Why is this essential?

Firstly, identifying what you need from your website is crucial because it helps you choose a WordPress theme that aligns with your goals. 

If your goal is to create an e-commerce platform, then themes like WooCommerce or Shopify would be more suitable for your needs. 

On the other hand, if you want to create a personal blog, then a theme like Astra or GeneratePress would be more appropriate.

Secondly, knowing what you need from your website helps you avoid getting overwhelmed by the vast selection of themes available. 

With thousands of WordPress themes to choose from, it is easy to get sidetracked and end up with a theme that doesn’t meet your requirements. 

By identifying what you need from your website beforehand, you can narrow down the search and make an informed decision.

Finally, understanding what you need from your website also allows for better customization options. 

Once you have chosen a theme that aligns with your goals and objectives, it becomes easier to customize features such as color schemes and layout designs in line with branding guidelines. 

This level of customization ensures that visitors have an optimal user experience when visiting your site- leading to higher engagement rates and potential conversions in the long run.

Examples of different website types and their corresponding needs

Here’s a simple breakdown of what each website type can use:

  • E-commerce websites: These are sites that sell products online, and they need a theme that can showcase the products in an attractive way. The design should lean towards simplicity and ease of use to make it easy for customers to navigate through the site. The theme should also have enough space to provide product descriptions, multiple images, reviews, and ratings.
  • Blogging Websites: A blogging website needs a focus on content as it is the primary means of engagement with its audience. A good blog theme should provide a crisp and clear layout emphasizing text readability while ensuring images support content without overwhelming visitors with too many visual elements.
  • Portfolio websites: For designers or photographers who want to showcase their work, portfolio websites require themes that highlight visuals rather than written text. Such sites demand attention-grabbing themes like full-screen backgrounds or sliders in hero sections where users can see high-quality graphics upfront.
  • Corporate Websites: Corporate websites aim at showcasing professionalism and authority; hence minimalism is key in designing such web pages’ layout as it gives off clarity and organization rather than distraction from the main goal – communicating the corporate message effectively.

Rule 2: Consider Your Budget

This is an essential part of the decision-making process. 

A budget helps you narrow down your options and makes choosing a theme that fits your financial means easier. 

While it might be tempting to go for a free or low-cost option, investing in a premium theme can offer more functionality and customization options.

In addition to the financial benefits, setting a budget ensures that you are getting value for your money. 

Consider the features you need and compare them with the price of each theme. 

This way, you avoid overspending on unnecessary features while ensuring that you get all the necessary functionalities.

Finally, having a clear budget in mind helps streamline the selection process. 

With so many available themes, it can be overwhelming to decide which one is best suited for your needs. 

But knowing how much you are willing to spend helps filter out options that don’t fit within your price range and makes it easier to focus on those that do. 

Examples of different types of themes and their corresponding costs

Some popular types of themes include portfolio themes, blog themes, ecommerce themes, and magazine-style themes. 

Portfolio themes are great for showcasing your work in a visually appealing way and can cost anywhere from $30 to $100. 

Blog themes typically feature clean layouts with easy-to-read typography and can range from free to $100.

E-commerce themes are designed for online stores and come with features like product listings, shopping cart integration, and payment gateways. 

These types of themes usually start at around $50 and can go up to several hundred dollars depending on the level of functionality needed. 

Magazine-style themes often have a more complex layout that allows for multiple content categories in one place. 

These tend to be on the higher end of the pricing spectrum starting at around $75 and going up to over $200.

Rule 3: Look for Customization Options

Customization lets you personalize your website according to your preferred style, brand identity, and target audience. 

The more customizable features a theme has, the more creative freedom can be exercised by the website owner. 

This ensures that the website stands out from others with a unique design and layout that reflects its purpose.

Customization options also enhance user experience by allowing them to choose what they want to see on the site. 

Users can easily modify colors, fonts, and images based on what appeals to them. 

Customizable widgets provide an additional advantage, enabling users to add specific functionalities such as contact forms or social media sharing buttons according to their needs.

Examples of different customization options available in themes

One of the great things about WordPress is that it allows you to customize your website in countless ways. 

This means that when choosing a theme, you have a wide range of customization options to choose from. 

For instance, some themes will let you change your site’s color scheme with just a few clicks. 

Other themes may give you more advanced customization options such as customizable headers and footers.

Another common customization option available in many WordPress themes is widget support. 

Most modern WordPress themes come with built-in widget areas that allow users to easily add custom widgets to their website. 

These widgets can be used for anything from displaying recent posts or social media feeds, to adding contact forms or call-to-action buttons.

Lastly, some themes offer additional functionality through plugins or integrations with third-party services like e-commerce platforms or email marketing software. 

For example, some e-commerce WordPress themes come equipped with WooCommerce integration, making it easy for users to set up an online store and sell products directly from their site without needing any coding experience or technical know-how.

Rule 4: Check for Responsiveness

The fourth rule in choosing a WordPress theme is to check for responsiveness. 

With the rise of mobile devices, having a responsive website has become crucial for any business or individual looking to reach their audience effectively. 

Simply put, a responsive theme can adapt and adjust its layout depending on the device being used to view it. 

This means that whether someone is accessing your website from a desktop computer, tablet or smartphone, they can view all content optimally.

Note that having a responsive design isn’t just about ensuring your website looks good on different devices; it also affects search engine optimization (SEO). 

Search engines like Google favor websites with responsive designs because they provide users with the best possible experience across all platforms. 

To check if a theme is responsive, you can simply resize your browser window while viewing the demo site. 

You have a responsive theme if everything adjusts accordingly and elements don’t overlap or disappear off-screen.

Another way to confirm if a theme is truly mobile-friendly is by using Google’s Mobile-Friendly Test tool which analyzes URLs and reports whether a page has been designed for mobile use. 

Rule 5: Consider Loading Speed

Having a fast-loading theme is an important consideration when choosing a WordPress theme. 

The speed at which your website loads can significantly impact user experience, with slow-loading themes often leading to frustrated users and high bounce rates. 

In fact, research shows that the average web user expects a website to load in two seconds or less, so it’s crucial to choose a theme that can deliver on this expectation.

When evaluating a theme’s loading speed, several factors must be considered. 

Firstly, look for themes optimized for speed and performance – many premium themes will include this as part of their feature set. 

Secondly, consider the size of the theme files – larger files will take longer to load and may slow down your site overall. 

Finally, test the loading speed of potential themes using tools such as Pingdom or GTmetrix before making a final decision.

Rule 6: Look for Plugin Compatibility

This step cannot be overlooked as incompatible plugins can negatively impact your website’s performance and even lead to crashes or errors. 

For instance, using a plugin that conflicts with your chosen theme might cause problems such as broken layouts or inaccessible features.

To avoid these issues, check if the theme you’re interested in has been tested for compatibility with any plugins you plan on using. 

One way to do this is by checking the theme’s documentation for information on which plugins have been tested and approved. 

Alternatively, you can also search online forums for feedback from other users who may have encountered compatibility issues.

Another tip is to use a plugin compatibility checker tool like WP Hive or Plugin Check. 

These tools allow you to enter the name of your desired plugin and check its compatibility with different themes before making your final decision. 

By following these simple steps, you can ensure that your chosen WordPress theme will work seamlessly with all necessary plugins, resulting in an optimized website experience for both yourself and your visitors. 

Rule 7: Read Reviews and Ratings

Reading reviews and ratings is one of the most important things you can do when choosing a WordPress theme. 

These reviews and ratings provide valuable insights into the experiences of other users, which can help you make an informed decision about which theme to choose. 

When evaluating these reviews and ratings, look for patterns in the feedback. 

Those issues are likely legitimate if multiple users mention the same issues or concerns.

One tip for evaluating reviews and ratings is to pay attention to the language reviewers use.

Reviews that use vague or overly positive language may not be as trustworthy as those with specific details about their experience with a particular theme. 

It can be helpful to look at both positive and negative reviews to get a balanced understanding of a theme’s strengths and weaknesses.

There are many websites where you can find reviews and ratings for WordPress themes, including ThemeForest, WPBeginner, and WPMU DEV. 

It’s also worth checking out forums like Reddit or Quora for user-generated discussions about WordPress themes. 


In conclusion, following the seven rules mentioned in this post is essential for anyone choosing the right WordPress theme. 

By considering factors such as responsiveness, speed, user reviews and ratings, compatibility, customization options, support and updates, users can select a theme that will make their website look great while also functioning optimally.

We encourage readers to take the time to research various themes before making a final decision. 

It may be tempting to go with a flashy or trendy design, but ultimately it’s important to choose a practical and functional theme for your particular website needs.

Finally, many additional resources are available online if you’re still feeling lost or overwhelmed when choosing your WordPress theme. 

From tutorials on customizing themes to expert advice on choosing the perfect design elements for your site – there’s always more information out there! 

Related: 10+ Awesome Free WordPress Themes You Should Check Out