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#5 Best Places to Sell Your Business Online in the UK

Selling a business is a major decision and finding the right platform to maximize your returns is key. The UK offers a diverse landscape of online marketplaces specializing in business sales. This blog post will explore the top contenders, giving you the information needed to choose the best place to sell your business online in the UK.

Factors to Consider When Choosing a Platform

Before diving into specific platforms, consider these factors:

  • Business Size and Type: Are you a small enterprise or a large multi-location operation? The platform you choose should suit the complexity of your business.
  • Industry Specialization: Some platforms cater to specific industries. For optimal results, find one with expertise in your business sector.
  • Fees and Commissions: Selling platforms have different fee structures. Be aware of listing fees, commission percentages, and any hidden charges.
  • Target Audience and Reach: Do you want to reach a broad, general audience or a niche market of potential buyers? Tailor your platform choice to match your goal.

Top Places to Sell Your Business Online in the UK

Let’s take a closer look at the major players in the UK’s online business sales market:

Top Places to Sell Your Business Online in the UK is a true giant in the world of online business sales. It boasts an international reach, attracting over 1.2 million potential buyers and sellers every month. Its extensive listing database spans over 130 countries, offering a vast array of opportunities for both sellers and investors.


  • Global Audience: With, your listing gets visibility on a global scale, vastly increasing your chances of finding the ideal buyer.
  • Cost-Effective Advertising: Instead of commission-based fees, uses a fixed advertising fee model. This allows you to budget your selling costs predictably without hidden surprises.
  • Seller-Friendly Approach: puts the seller’s needs first. Creating a listing is straightforward, giving you control over how you present your business to the market.
  • Diverse Industries: The platform caters to a wide range of industries, from well-established sectors to niche businesses. This makes it a suitable option for many business types.

Best for: truly excels for businesses that fit these criteria:

  • Sellers seeking maximum exposure: If you want your business to reach the broadest possible buyer base, is a top choice.
  • Businesses of various sizes: Small cafes to large manufacturing companies find a home on the platform.
  • Sellers prioritizing value:’s cost-effective pricing model means more of your sale proceeds stay with you.

How to Sell Your Business on

  1. Valuation: While not directly provided by the platform, it’s wise to determine a fair market value for your business. Consider engaging a business valuation professional.
  2. Create Your Listing: The process is designed to be intuitive. You’ll provide:
    • Detailed business description
    • Financial information (revenue, profits, etc.)
    • High-quality photographs showcasing your business
  3. Set Your Advertising Period: Choose the duration that fits your budget and sales timeline.
  4. Connect with Buyers facilitates direct communication between buyers and sellers. Be prepared to answer inquiries and schedule potential viewings.

Dalton’s Business

Dalton’s Business carries a strong legacy within the UK marketplace for buying and selling businesses. Originating as the Daltons Weekly newspaper in 1867, it has a long-established pedigree and a deep understanding of the market.


  • Trusted Brand: Dalton’s Business enjoys a robust reputation within the SME (small to medium enterprise) sector. This reputation can lend credibility to your listing.
  • Industry Focus: The platform has particular strength in traditional businesses such as retail, hospitality, manufacturing, and services – perfect if your business falls into these categories.
  • Valuation Services: Dalton’s offers professional business valuation services to help you set a realistic asking price, a crucial step towards a successful sale.
  • Confidential Listings (If Needed): Dalton’s provides the option to keep your sale confidential, ensuring a discreet process when sensitivity is required.

Best For: Dalton’s Business is especially well-suited for:

  • SME businesses: Small to medium-sized enterprises, especially those in established sectors, will naturally align well with the platform’s strengths.
  • Sellers seeking professional guidance: Their valuation services and focus on market knowledge make it a good fit for those seeking support during the process.
  • Sellers needing discretion: The confidential listing option provides an extra layer of privacy.

How to Sell Your Business on Dalton’s Business

  1. Choose Your Listing Package: Dalton’s offers a range of listing options to suit different budgets and marketing needs.
  2. Contact for Valuation: If you opt for their valuation services, reach out to their team for a personalized assessment.
  3. Prepare Your Listing: Gather your business information, financials, and highlight its best features within well-written descriptions and images.
  4. Manage Buyer Interest: Respond to inquiries and stay engaged with potential buyers throughout the process. Consider their ‘negotiation’ services for additional support.


The Best Places to Sell Your Business Online in the UK

Flippa is a global marketplace with a strong emphasis on buying and selling online businesses, websites, digital assets, and apps. While primarily focused on digital ventures, it also accommodates traditional businesses that have an online presence.


  • Worldwide Reach: Flippa boasts an extensive international network, expanding your audience beyond just the UK market. This can be particularly advantageous for businesses with global appeal.
  • Online Business Specialization: If you’re selling an e-commerce store, SaaS business, content website, or other digital assets, Flippa offers a platform with buyers specifically interested in these types of ventures.
  • Valuation Tools: Flippa includes built-in tools to help you get a preliminary valuation for your business. This provides a starting point for determining your asking price.
  • Diverse Listing Types: Accommodates auctions and fixed price listings, giving you flexibility in how you market your business.

Best For: Flippa excels for sellers with the following scenarios:

  • Online-Focused Businesses: E-commerce stores, content websites, SaaS businesses, apps, and other digital ventures will shine on this platform.
  • Sellers Open to International Buyers: If you’re open to selling your business globally, Flippa’s vast international marketplace can be a significant advantage.
  • Tech-Savvy Entrepreneurs: Flippa’s interface and buyer base lean towards those with an affinity for the online world.

How to Sell Your Business on Flippa

  1. Valuation: Start by using Flippa’s valuation tools and consider other factors like your revenue, traffic, and growth potential.
  2. Create a Compelling Listing: Clearly articulate your business model, financials, key metrics, and highlight unique selling points.
    • Consider Due Diligence Packs: Flippa offers a feature allowing sellers to upload comprehensive due diligence materials for serious, qualified buyers.
  3. Choose Listing Type: Decide whether an auction or fixed-price listing best suits your selling strategy.
  4. Engage with Buyers: Actively manage inquiries, providing additional information as needed. Flippa features escrow service for added security during transactions.

Important Considerations:

  • Flippa’s Fee Structure: Flippa has a success fee (commission-based), so factor this into your pricing and expected profit margins.
  • Target Audience: While attracting some UK buyers, Flippa’s focus is truly international. Ensure this aligns with your goals and that your business is structured in a way that’s appealing to buyers worldwide.



RightBiz stands out as a user-friendly and accessible online marketplace for buying and selling businesses in the UK. Here’s a closer look at what it offers:


  • Cost-Effective Options: RightBiz offers free listings for businesses valued below £20,000, making it an attractive option for budget-conscious sellers.
  • Paid Listing Visibility: For businesses exceeding the free listing threshold, paid options provide increased visibility through premium placement and targeted advertising. This allows sellers to tailor their investment based on their needs.
  • Straightforward Interface: Creating a listing on RightBiz is designed to be simple and user-friendly. They guide you through the process, making it accessible even to those less familiar with online marketplaces.
  • Extensive Reach: RightBiz attracts a large audience of potential buyers across various industries, maximizing your chances of finding a suitable match.

Best For: RightBiz caters well to:

  • Smaller Businesses and Startups: The free listing option makes it an attractive platform for businesses valued under £20,000.
  • Sellers New to Online Marketplaces: The user-friendly interface and clear instructions simplify the process for those unfamiliar with online business sales.
  • Sellers Seeking Flexibility: The platform offers both free and paid listing options, allowing sellers to choose a solution that fits their budget.

How to Sell Your Business on RightBiz

  1. Value Your Business: While RightBiz doesn’t offer valuation services, research industry benchmarks and consider using online valuation tools for guidance.
  2. Create Your Listing: Provide a detailed description of your business, including financials, highlights, and high-quality photos.
  3. Choose Your Listing Option: Select the free listing (if applicable) or choose a paid option for increased visibility.
  4. Manage Buyer Inquiries: Respond promptly to questions and schedule any potential viewings. RightBiz facilitates communication between buyers and sellers.

Additional Considerations

  • RightBiz may cater more towards smaller businesses: While larger businesses can certainly utilize the platform, the free listing option makes it especially attractive for startups and smaller ventures.
  • Focus on Clear Communication: As the platform is designed for user-friendliness, it’s crucial for sellers to present their business clearly and concisely within the listing.

The Best Places to Sell Your Business Online in the UK takes a unique approach to business sales. They are not a traditional online marketplace where you list your business for sale directly.

Instead, they operate as a partner and investor, seeking to purchase and then scale founder-led businesses.

This makes them a compelling option for business owners looking not just to sell, but to see their company grow to the next level.


  • Expertise in Scaling Businesses:’s team specializes in helping businesses reach new heights. Their expertise in marketing, operations, and finance provides resources that many individual sellers lack.
  • Minority Interest Model: Unlike traditional buyouts, allows founders to retain a stake in their company. This allows you to benefit from the company’s continued growth.
  • Emphasis on Long-Term Vision: isn’t just about the immediate sale, it’s about fostering a partnership to drive sustainable results and a successful continuation of the business’s legacy.

Best For: works best for:

  • Growth-Oriented Business Owners: If you are passionate about your business and want to see it expand its potential, their model can be appealing.
  • Established Businesses (Typically $1M – $10M EBITDA): focuses on businesses already demonstrating stability and success within their field.
  • Founders Seeking Partnership: The ideal candidate wants more than a sale. They’re looking for a strategic partner to take their business to the next level.

How the Process Works with

  1. Initial Contact: Reach out to to discuss your business and goals.
  2. Evaluation and Due Diligence: Their team will evaluate your business model, financials, and growth potential to determine if there’s a strategic fit.
  3. Partnership Model: If selected, will propose a partnership model where they take a majority stake in your business and work collaboratively on scaling operations.
  4. Continued Growth: You will remain involved in the business, benefiting from’s resources, expertise, and connections to enhance future success.

Important Considerations:

  • Loss of Total Control: takes a majority stake, so you will no longer be the sole decision-maker in the company. Evaluate your willingness to share control of the business’s direction.
  • Best for specific business profiles: The focus on businesses already generating $1M – $10M in EBITDA means not every business will qualify.
  • Emphasis on Partnership: isn’t just a platform for selling, it’s about establishing a true partnership focused on achieving long-term success.

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Additional Considerations

  • Generalist Marketplaces: Platforms like eBay and Gumtree occasionally have business listings. While not dedicated to business sales, they offer vast reach for small, low-cost enterprises.
  • Broker Services: Experienced business brokers can guide you through the entire sales process, often managing listings on your behalf. This is more expensive, but useful for complex sales.

Finding the Best Place to Sell Your Business Online in the UK

Choosing the best place to sell your business online in the UK involves weighing your business needs with the platform’s specialties and fee structure. Don’t hesitate to list on multiple platforms for maximum exposure.

Tips for a Successful Sale

Let’s delve into essential tips for maximizing the success of your business sale on any of these online platforms:


  • Realistic Pricing: Overpricing your business will deter buyers. Conduct thorough research, engage a professional valuation service, or utilize online valuation tools to determine a fair market value.
  • Supporting Documentation: Be prepared to justify your valuation with detailed financial records, including profit and loss statements, balance sheets, tax returns, and business plans.


  • Optimize Your Business: Before listing, address any outstanding issues, streamline processes, and ensure your business appears both profitable and professionally run. This will increase its attractiveness to buyers.
  • Gather Key Documents: Have business licenses, contracts, intellectual property records, and legal documents organized and readily available for interested buyers.


  • Compelling Listing: Your listing is your sales pitch. Craft a clear description highlighting your business’s competitive advantages, growth potential, and key strengths.
  • Visuals Matter: High-quality photographs and videos of your business (if applicable) create a more engaging and informative listing.
  • Confidentiality Options: Explore platforms that offer confidential listings if needed. This is important if you want to keep the sale discreet from employees or competitors.


  • Responsiveness: Promptly respond to inquiries from potential buyers. Delays create frustration and can cost you a sale.
  • Transparency: Be honest and transparent about your business. Building trust with potential buyers is essential.
  • Prepare for Questions: Anticipate common questions about financials, growth prospects, assets, and liabilities. Have detailed responses prepared.

Additional Tips

  • Consider a Business Broker: Particularly for complex sales, using a business broker can streamline the process and maximize your chances of a successful outcome.
  • Negotiation Skills: Be prepared to negotiate the price and terms of the sale. Familiarize yourself with negotiation tactics.
  • Due Diligence: Cooperate with any due diligence requests from potential buyers promptly. This helps to build trust and expedite the sale process.

Tailoring Your Approach

Remember, successfully selling your business is about understanding the buyer’s perspective. Highlight the unique strengths of your business and focus on benefits, not just features. Emphasize that its a profitable and sustainable venture that makes it an attractive investment.

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