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Selling Vapes Online in the UK: Legal or Not?

Alright, let’s cut through the vape smoke and get straight to the point. You want to sell vapes online in the UK, but you’re not sure if it’s legal or not. Let’s clear the air.

The short answer is: YES, it is legal to sell vapes online in the UK.

But hold your horses. There are some serious rules you absolutely need to follow to stay on the right side of the law. Let’s dive into the details.

#1: Know the Law of the Land: The TRPR

First things first, you need to understand the Tobacco and Related Products Regulations (TRPR). This is the UK law that governs the sale of vapes, both online and offline.  

Here are some key points from the TRPR that you must keep in mind:

  • Age Restrictions: You cannot sell vapes to anyone under the age of 18. You need to have a robust age verification system in place on your website. No excuses.  
  • Nicotine Limits: The maximum nicotine strength allowed in e-liquids is 20mg/ml.  
  • Tank and Bottle Sizes: Refillable tanks cannot exceed 2ml capacity, and e-liquid bottles are limited to 10ml.  
  • Advertising & Promotion: There are strict rules on how you can advertise and promote vapes.  
  • Product Notifications: All new vape products must be notified to the MHRA (Medicines and Healthcare products Regulatory Agency) before they can be sold in the UK.  

#2: Age Verification: No Minors Allowed

Selling vapes to minors is a big no-no.

You need to have a reliable age verification process on your website.

This typically involves checking the customer’s age against a database or requiring them to upload a photo ID.

Remember, it’s your responsibility to ensure you’re not selling to underage customers.

#3: Product Compliance: Stick to the Rules

All the vapes and e-liquids you sell must comply with the TRPR regulations. This means:  

  • Maximum nicotine strength of 20mg/ml  
  • Refillable tanks no larger than 2ml  
  • E-liquid bottles no larger than 10ml  
  • Child-resistant and tamper-evident packaging
  • Clear labeling with health warnings

If you’re unsure about any product, check with your supplier or the MHRA.

#4: Advertising & Promotion: Tread Carefully

Advertising and promoting vapes is a minefield. The rules are complex and can be confusing. Here are some general guidelines:

  • No advertising on TV, radio, or in public places
  • No advertising that targets children or young people
  • No advertising that makes misleading health claims

It’s best to consult a legal expert or the Advertising Standards Authority (ASA) if you’re unsure about any advertising or promotion activities.

#5: Customer Service: Be Responsible

Provide clear and accurate information about your products. Be transparent about nicotine strengths, ingredients, and potential health risks.

Don’t make any health claims that aren’t backed by scientific evidence.

Selling Vapes Online in the UK: FAQs

  • Do I need a license to sell vapes online in the UK? No, you don’t need a specific license to sell vapes online. However, you must comply with all the relevant regulations.
  • Can I sell vapes on Amazon or eBay? Selling vapes on Amazon and eBay is generally prohibited. It’s best to check their policies directly.
  • Can I ship vapes to customers outside the UK? Shipping vapes to other countries may be subject to different regulations. It’s your responsibility to understand and comply with the laws of the destination country.

Conclusion

So, is it legal to sell vapes online in the UK? Yes, but it comes with a hefty dose of responsibility. You need to know the laws, comply with regulations, and prioritize customer safety.

If you’re willing to do things the right way, selling vapes online can be a profitable business.

Just make sure you’re always one step ahead of the game.

Remember, knowledge is power. Stay informed, stay compliant, and keep those vapes flying off the virtual shelves.

Now, it’s your turn. Are you ready to take the plunge and start your online vape business?

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